Ari Lightman

Ari Lightman

Ari Lightman is a Professor, Digital Media and Marketing at the Heinz College at Carnegie Mellon University. He teaches classes focused on assessing and measuring the impact of emerging technologies including Digital Transformation, Data Focused Marketing and Measuring Social.


Column: On TV, political ads are regulated – but online, anything goes

By: - November 29, 2019

With the 2020 election just a year away, Facebook is under fire from presidential candidates, lawmakers, civil rights groups and even its own employees to provide more transparency on political ads and potentially stop running them altogether. Meanwhile, Twitter has announced that it will not allow any political ads on its platform. Modern-day online ads […]