Author

Mark S. Rosentraub

Mark S. Rosentraub

Mark Rosentraub is the Bruce and Joan Bickner Endowed Professor of Sport Management and director of the Center for Sport and Policy (CSP) at the University of Michigan School of Kinesiology. He also serves as the Sport Management program chair. Prior to his time at U-M, Rosentraub was professor and dean at the Maxine Goodman Levin College of Urban Affairs in Cleveland State University, as well as the campus dean of Indiana University’s School of Public and Environmental Affairs (Indianapolis). He completed his PhD at the University of Southern California.

COMMENTARY

Column: Revenue goals lurk behind decision to hold Big Ten college football games amid pandemic

By: - October 19, 2020

Editor’s note: Despite concerns about COVID-19, Big Ten college football is set to begin Oct. 24. Here, Mark Rosentraub, a University of Michigan professor of sport management, addresses some of benefits and potential drawbacks of playing football too soon. How much of this decision is related to revenue? From my perspective, it is largely driven […]