Robert McKeever

Robert McKeever

Robert McKeever is an associate professor in the School of Journalism and Mass Communications at the University of South Carolina. He conducts research examining the effects of health-related, pro-social, and related forms of media content.


Column: Anti-vaccination mothers have outsized voice on social media – pro-vaccination parents could make a difference

By: and - September 30, 2019

A high school student from Ohio made national headlines recently by getting inoculated despite his family’s anti-vaccination beliefs. Ethan Lindenberger, 18, who never had been vaccinated, had begun to question his parents’ decision not to immunize him. He went online to research and ask questions, posting to Reddit, a social discussion website, about how to […]